WHERE ALL DOTS
COME TOGETHER
Brand conception is the initial stage of brand development, where the core identity and essence of a brand are established. It involves defining the brand's purpose, values, target audience and desired positioning in the market. A strong brand conception serves as a foundation for subsequent brand design and marketing efforts.
The process of Brand conception typically includes extensive research, brainstorming sessions, and creative exploration to develop a comprehensive understanding of the brand's unique selling proposition (USP) and the desired emotional connection with consumers. The processes combined, leads to creation of brands that elevates their
- CREATING BRANDS
- FOR A POSITIVE
- ACTION, REACTION
- AND CONNECTION.
